It’s time to #DropCroc!
A coalition effort to end the factory farming of the world’s largest reptile.
Numerous members of the Defend the Wild initiative have been working hard to end the inhumane, mass farming of Australia’s saltwater crocodile. In 2021, Defend the Wild released a campaign, with world-first vision provided by Farm Transparency Project, which exposed the saddening realities for salties confined on Australian crocodile farms.
Collective Fashion Justice and World Animal Protection Australia have been working to ensure exotic skins (and all wild animal skins) are banned from fashion shows and cities. Help us protect crocodiles from cruelty.
Luxury fashion brands driving cruelty
Hermès exposed for cruel treatment of saltwater crocodiles on Australian farms
In 2021, whistleblower footage, provided to Kindness Project by Farm Transparency Project, exposed luxury fashion house Hermès for their cruel treatment of native saltwater crocodiles. Hermès crocodile skin handbags was sell for as much as $500USD. On farms, crocodiles are kept in isolated pens, that resemble nothing of their natural environment, to prevent them from ‘damaging’ their valuable skins.
Northern Territory Crocodile Industry Transition Plan
As a part of the #DropCroc campaign, Kindness Project created the Northern Territory Crocodile Industry transition report.
The report looks at the current state of the industry, identifying the revenue and jobs that it brings to the region. Dr. Gupta has then explored several promising areas that have the potential to not only replace the jobs and revenue brought to the Northern Territory through crocodile farming, but surpass them.
TAKE ACTION
TAKE ACTION
Tell Hermès it’s time to #dropcroc
Right now, thousands of saltwater crocodiles are leading miserable lives on Hermès crocodile farms in Australia, all in the name of luxury fashion. Together, we can tell Hermès that their deplorable treatment of crocodiles must end.
Please take a minute to send Hermès an email expressing your concern. We have an email template you may send, but we strongly encourage you to add some of your own thoughts.
Skin Deep Documentary
Interviews
We had the pleasure of speaking with conservationist Chris Darwin and Fashion photographer Alexi Lubomirski on the Australian crocodile farming industry.
A special thank you to Collective Fashion Justice for working with us to produce these interviews.
Image gallery
View Farm Transparency Project’s full gallery of photos and videos from the investigation on the repository.
Fashion beyond reptiles
Collective Fashion Justice produced a photo shoot that is styled completely free of animals by Nelly Skoufatoglou, featuring accessories that mimic the patterns of crocodiles.
Australian crocodiles are the real fashion victims
World Animal Protection Australia released a report in 2021 highlighting the plight of Australian saltwater crocodiles on Australian factory farms. They have been campaigning to put a stop to the proposed crocodile farm luxury fashion house Hermes is constructing in the Northern Territory, which will have the capacity to farm 50,000 crocodiles making it the largest crocodile farm in the country.
